February 22, 2015

Voluminous video

Of all the routine activities that have become ingrained in our daily rituals—from getting dressed in the morning to eating dinner at night—one is climbing the ranks faster than nearly any other: pressing “play” online. Indeed, watching Internet videos has arguably become the nation’s favorite new pastime, as indicated by the latest data.

Learn just how pervasive watching footage online has become by reading my newest story for EContent Magazine by clicking here.

February 17, 2015

Taking the axe to your property tax

Seeking to lower those high property tax bills? It takes a little effort, but the payoff can be worth it, say the experts.

That's the topic I explore in my newest story for AARP The Magazine, which you can read by clicking here.

February 6, 2015

The cost of a Super Bowl ad could buy a lot of digital marketing...

With a 30-second Super Bowl spot now commanding $4.5 million, brands have to wonder if those dollars could be better spent elsewhere--for instance, invested in digital channels like Twitter, YouTube, and search.

I investigate these and other possibilities in my latest piece for EContent Magazine, which can be read here.