From free to fee

In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over funds for content remains no easy sell. For proof, consider the subscriber churn rate among publishers, estimated at 30 percent last year.

Yet experts believe many publishers today are tackling this problem with a variety of successful tactics designed to convert more freeloaders into subscribers. And recent data suggest that publishers are learning from past mistakes and better attuned to what attracts and retains paying patrons.

Read more about this topic and what the experts say by checking out my debut article for Digital Content Next, available here.

Cineversary podcast carves up "Halloween" for its 40th birthday

For its fourth episode, the Cineversary podcast celebrates the 40th anniversary of John Carpenter's classic horror film "Halloween." Host Erik Martin interviews two guests: the film's production designer/editor Tommy Lee Wallace, who spills his guts about how the movie was made--including his important role in creating the look of Michael Myers; and Southern Utah University film professor Kyle Bishop, who performs a film analysis autopsy on "Halloween" with Erik. Listen or download this latest episode by clicking here or on the play button below.

Learn more about the Cineversary podcast at www.tinyurl.com/cineversarypodcast, like us on Facebook at www.facebook.com/cineversarypodcast, and email show comments or suggestions to cineversegroup@gmail.com.

10 towns people hate to leave (and 10 you might want to avoid)

Getting a preferred mortgage interest rate and a good price on a home are important. But so is living in an area you will like and establishing roots. That’s why it’s crucial to research desired locations carefully. After all, you don’t want to suffer buyer’s remorse and feel compelled to move shortly after settling down.

New research shows key markets where homeowners prefer to stay put the longest. And fresh data reveal towns where folks are most likely to leave sooner. Reviewing these lists can help you make a more informed buying decision.

Learn more by reading my latest article for The Mortgage Reports, available here.