October 28, 2018

From free to fee

In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over funds for content remains no easy sell. For proof, consider the subscriber churn rate among publishers, estimated at 30 percent last year.

Yet experts believe many publishers today are tackling this problem with a variety of successful tactics designed to convert more freeloaders into subscribers. And recent data suggest that publishers are learning from past mistakes and better attuned to what attracts and retains paying patrons.

Read more about this topic and what the experts say by checking out my debut article for Digital Content Next, available here.