September 10, 2014

How to get branded content to the masses

When a radio station wants to broadcast a program that reaches as many ears as possible—even remote listeners in the hinterlands—it amps up the signal. But when content marketers with branded content to promote seek to swell their audience, it’s not as simple as cranking up a dial. Wider distribution of content that’s created to grow affinity and brand consideration—and not necessarily hawk a product or service—requires careful research, planning, and execution to overcome the significant challenges today.

That's the topic of my most recent article for EContent Magazine, which you can view by clicking here.