January 3, 2016

Ad hoc strategies for ad block tragedies

If the world of digital publishing were a hockey game--with the content providers on one team and consumers on the other--the outcome of tomorrow's matchup would be all but certain: The latter would trounce the former in a lopsided shutout. That's because consumers have the ultimate goalie in the net: ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens. But digital publishers and e-content providers can neutralize this threat by adopting effective strategies.

Read more about this topic, my latest for EContent Magazine, by clicking here.