June 22, 2016

Can the digital tip jar save electronic publishers?

Digital publishers continue to struggle with finding the right monetization method, with some pursuing subscription paywalls and micropayments while others rely on ads or a combination of all of the above. In an era when adblocking software is prevalent and consumers continue to insist on free content, however, these strategies may not be enough to keep e-content peddlers in the black. Interestingly, a new twist on an alternative revenue generator has emerged: the democratized digital tip jar. The latest example is Flattr Plus, a browser extension/app that enables users to remove online ads from sites they visit while also contributing a monthly payment in an amount they choose that will be distributed proportionally to publishers of the sites they surf.

Learn more about this trend by reading my newest article for EContent magazine, available here.