March 5, 2017

Social studies

In an increasingly challenging climate for electronic publishers, content providers and digital marketers – where the gray clouds of ad blocking, content competition, short-attention-span consumerism, and monetization pressure loom menacingly over the horizon – social media is the silver lining.

Far from being the fad or gimmick it was once considered years ago, social today offers incalculable value for brands to keep users engaged with targeted messages, offers and content: all with an efficiency and expediency that levels the playing field for Davids and Goliaths alike. And the prospects for engagement are tantalizing: consider that the average user logs 1.72 hours per day on social platforms, comprising 28% of total online activity.

Read more about the current state of social media by checking out my newest article for EContent Magazine on this topic, available here.