Publishers perk up their ears for smart speakers

Publishers spent a lot of blood, sweat and tears getting their content up to speed on mobile over the past few years. But that’s a platform primarily geared to eyeballs and fingers.

Now, they’ve got to devote attention to the eardrum and vocal chords that can be heard loud and clear on smart speakers like Amazon’s Alexa-powered Echo and Google Home, featuring Google Assistant, say the experts. To do otherwise is to risk being drowned out by the sound waves of competitors and overlooked by consumers eager for immediate gratification audio.

Learn more about this tech topic by checking out my latest article for EContent Magazine, available here.