Taking a stand with your brand

When it comes to making a strong impression on a prospective patron, your company’s image and brand mean a lot. Consider that presenting your brand consistently across all your chosen platforms can increase revenue up to 23%, on average. Problem is, 42% of consumers don’t trust brands.

Building a more robust brand takes hard work and a dedicated effort from your team. There are countless tactics you can try. For guidance, I consulted with a few pros, who suggested several proven approaches, each detailed in my latest article for the US Chamber of Commerce's new site, CO, found here.