Understanding the metaverse and how your business can benefit

Turns out The Matrix, Avatar, Inception, and Ready Player One were on to something more than entertaining our eyeballs. The visually dazzling futuristic virtual worlds in these stories have been translated to the real world (minus the digitally dystopian scenarios suggested, at least so far) in the form of the metaverse—which is getting lots more attention lately in the media and on social networks.

Indeed, a lot is happening in this fresh iteration of cyberspace, which represents a major leap of faith for many, including organizations looking to capitalize on the metaverse’s potential to transform business and commerce. Now’s the time to learn what it’s all about, its prospects for profitability, and if your enterprise need apply. Learn more by reading my newest article for Destination CRM, available here.