May 21, 2024

Two-wheeled intensity

Jeff Steber has worn a lot of hats in his life, from carpenter to guitar builder to car customizer. But he’s most proud of his role as founder and CEO of Intense, the bicycle company he launched in 1993. Over the past three decades, Steber and his team have crafted high-caliber mountain bikes—renowned for their innovative designs, choice of materials and components, build quality, speed and durability.

Learn more about Intense and the rugged bikes they craft by reading my newest article for The Costco Connection magazine, available here.