February 8, 2016

All atwitter about the great outdoors

Bet you didn't know that 47 million Americans are bird watchers, representing about 15 percent of the population. Or that approximately three million American households purchase wild bird seed at least occasionally, contributing to a $6.3 billion market in the United States for wild bird feeders and seed. That kind of business is definitely not "for the birds."

In my latest column for Pet Age magazine, I explore the topic of trends and products geared toward wild birds, which you can read by clicking here.