February 21, 2016


If you run a retail brick-and-mortar establishment, you know that it's important to engage customers and offer targeted and personalized deals and promotions that appeal to them. But doing that in real time while patrons are walking through your store isn't so easy. Thankfully, social WiFi can help.

Unlike traditional WiFi offered within buildings—which usually requires smartphone users to choose your network and ask for/type in a password—social WiFi makes it simple for customers to quickly and easily connect to your public WiFi network by allowing them to log in via their Facebook, Twitter, LinkedIn or other social network account. Once logged in, the user can be prompted to “like,” “check in” and “follow” your business, and they can receive a targeted promotion/mobile coupon designed to build a social engagement.

Read my article on social WiFi - the first topic I've tackled for my new client The Content Wrangler - by clicking here.