August 21, 2017

Why lottery playing is thirsty work

Gas, tobacco and cold beverages may be what gets customers in the door at convenience stores. But don’t discount good old-fashioned luck in the form of lottery scratch-off and computer-generated tickets. They represent a consistent revenue stream for convenience operators, generating about $8,000 in sales weekly and 9% of total convenience sales. And with Powerball jackpots hitting record highs lately, the c-store is likely to remain a popular destination for luck seekers.

Read my latest story for CSP Magazine, available here, on what store shoppers also purchase when they play the lottery at 7-Eleven, Kwik Trip, Sheetz, Circle K and other convenience stores.