February 10, 2019

The struggle to swim in a crowded stream

Want to keep up with the latest plays in the streaming game? You practically need a scorecard and the guidance of a fast-talking play-by-play announcer. For proof, consider just some of the latest streaming service bombshells to hit the news in the past few weeks:
All of these moves speak, of course, to a larger and evolving trend: Anybody and everybody in the media business seems to be getting in on the OTT act and taking their product direct to the consumer via an AVOD or SVOD (subscription-supported video on demand) model. And that’s creating an increasingly crowded field of competitors.

Learn more by reading my newest article published at Digital Content Next, available here.