November 3, 2019

Closing time

The ABCs of business—“always be closing”—aren’t easy to master. Turning a prospect into a paying client involves hard work and a lot of attention. In fact, three out of four companies indicate that converting leads into customers is their top priority; yet only around one in five businesses are satisfied with their conversion rates.

Of course, there is no single magic tactic for landing clients and closing deals. But attempting different approaches can increase your chances. In a recent piece I wrote for the US Chamber of Commerce's CO site, I reached out to a handful of experts for advice, and they suggested three key strategies, found here.