When you’ve been in the publishing business since 1857, you can rightfully say that you’ve learned a thing or two about longevity and how to make a product continually appealing to ever-changing consumers. The key to maintaining that allure today, apparently, is to make things look simple without losing your sophistication. For The Atlantic, that means taking an A-to-Z approach, beginning – literally – with a capital “A” and ending with a close eye on Gen Z, your future readers.
To better compete for eyeballs in the increasingly digital world of journalism, the publication recently undertook a significant redesign of its magazine, website, and iOS app and rolled out a new digital subscription service. In my latest piece for Digital Content Next, I interviewed Adrienne LaFrance, executive editor of The Atlantic, to learn more about the revamping. Check it out here.
