October 26, 2021

Pushing PR to techies

Got a new product, service, event, or announcement that you want to shout about from the mountaintops? Unfortunately, getting the attention of technology journalists and associated media and promoting your tech-related news isn’t easy these days. That’s because there are a lot of PR experts angling to do the same thing, and technology reporters, publishers, and influencers are bombarded with messages on virtually every platform they subscribe to.

So how does a PR, marketing, sales, communications, IT, or product manager cleave through the clutter, connect with the right correspondent, and create better awareness of their new offering, brand, or latest information? Very carefully, the experts agree.

Learn more about how to design a PR strategy that will reach targeted tech pros by reading my article on this topic for new client M2T, available here.