Answering the phone has become an increasingly negative experience for the average American, thanks in large part to more sophisticated vishing, call spoofing, robocalls, impersonation, and AI deepfakes. Consider that, per FBI data, fraud categories that include phone-based scams were among the most reported in 2024, contributing to an estimated 860,000 complaints and more than $16 billion in total losses – an increase of 33% year-over-year. It’s little surprise, then, that around 72% of American adults nowadays tend to ignore calls from numbers they don’t recognize, according to Transaction Network Services (TNS).
Truth is, businesses today that rely on outgoing calls face a harsh reality: Trust in the voice channel for many Americans is fundamentally broken. Fortunately, there’s a resource that can help restore consumer confidence: branded calling for outbound outreach (BCOO). Learn more by reading my newest article for Destination CRM, available
here.
